Goal Analyze users’ queries against major search engines to identify the lexical variances across product information searches and utterances to segment audiences and more effectively answer users’ questions.
Client Healthcare — Manufacturer of Over-the-Counter Treatments
- Integrated Retina API and 3rd party language classifier/translator to leverage latent semantic analysis in a Web-based search analysis application
- Interrogated and analyzed >250,000 search queries
- Reduced time required for analysis from weeks to hours
- High-speed analysis enabled evaluation of marketing data from multiple perspectives
- Uncovered hidden customer demographic and product uses
- Empowered a new demographic-specific campaign and content recommendations